How to be a better copywriter?

By | February 20, 2020

An image of a personj writing with a dollar sign about the paper

Tips to Make you a Better Copywriter

Do you love to write? Are you currently working as a copywriter or hoping to in the future? There’s plenty of work available for those that excel in the copywriting field.

This is a highly skilled group of individuals, and if you aren’t already, you can become one of the elite writers on the web.

Here are some great tips to help you do your very best.

People Watch

You might be surprised that people watching can be of any help to you, but actually, it is extremely beneficial. That’s because by watching people you learn how to read emotions, what excites them, how they react to certain stimuli, etc. So when you are writing copy you can transfer what you’ve learned into producing better writing

Steps in reading a peson:

Check out their appearance

  1. Select a piece of clothing that identifies a person’s occupation.  That clothing may be a lab coat, tool belt, paint-spattered overalls, suit or uniform and it can tell you what a person does professionally. You can utilize that information to determine whether they are young (too young for a job), a professional, a skilled worker, or are retired.
  2. Check for wrinkles. They may have lines near the eyes, mouth or neck and this can tell you how old the person is likely to be.  If you see age spots on hands that can also be a good indication of their decade as well. If they have had a lot of sun exposure or have smoked, they may display more wrinkles, while those living in cooler and moister climates may have smoother skin
  3. Look for affluence.  Sometimes a person’s wealth or their desire to be wealthy is shown in the quality of garments, shoes and even a haircut.  Check out their wristwatch, diamond earrings or designer bags. However,  you should be wary – many educated people shun such articles, and wear more casual clothing. Some may even sport unkempt hairdo’s and have facial hair (beards or moustaches in men.).   You can also check for signs of thriftiness. Faded clothes, discount clothing labels or worn shoes might tell you if a person has less money available, although many principled people shun the pressure dictated by fashion and make a point of wearing simple clothes made of natural fabrics which naturally fade faster.
  4. Look for signs of fastidiousness. If the person has hair that is neat and in place, their clothing is pressed and an they show attention to style, they may be very detail oriented. Someone with a more casual wardrobe or “wild hair” might be creative or messy, although its possible that a detail orientated person may have made the choice to focus on detail in their work and not to spend too much time and financial resources on their personal appearance

Check out their body language

  1. If the person you are talking to leans away from you when they converse, this can indicate that they are feeling stressed. Also, rubbing the hands against the thighs or the head also indicates stress.
  2. You may see siigns of anxiety/nervous or physical tension if their jaws are clinched or they purse their lips. If they start crossing arms and legs or looking away, that is seen as negative body language too.
  3. Look for eye contact.  Avoiding eye contact and staring too long into someone’s eyes can be a sign of anxiety and of maybe of lying. Eye contact is hard to fake, so if you do not notice darting eyes or prolonged stares, the person is more likely to be relaxed.
  4. Look for signs of distraction. Looking toward a window, clock, a watch or a phone might mean the person is nervous or bored or they may be may just be  used to habitually checking their phone or email frequently. Starting a new task when they are talking to you is a better judge of if they are paying attention.
  5. Check for blinking.  An increased blink rate will indicate they are  nervous. But this can be a positive thing, such as physical attraction, or an unconscious manifestation of stress from being the center of attention.
  6. Give your instinct some credit.  People often have micro-expressions that may convey more accurately what they are thinking; and they may flash by so fast, it may only be your subconscious that registers it. Micro-expressions can potentially tell more than most body language cues.

Check out their Behavior and Motivation

  1. Check their smile or laugh to see if it is genuine. If the person’s mouth is upturned at the corners, but their eyes aren’t wrinkling, then it is a fake smile.  They may be lying, uncomfortable, or anxious.
  2. Look for changes in behavior. If they keep their arms and legs crossed at first, but then start opening them or reaching out, that is a sign they are more comfortable with you. Also, if someone you are close to begins to use a lot of new postures or expressions, they may be going through an emotional or physical change.
  3. Signs of someone who wants power. A person like this will seek awards and leadership positions. They work hard to win arguments and seek out opportunities to manage and influence others.
  4. A person who is motivated by affiliation or contact with others, tends to have many friendships, and may serve as mediator between their friends and acquaintances. This person seems to seek acceptance from others.
  5. Look to see if they have motivation to achieve. If the person sets high standardsfor themselves and, likes to work individually and seeks a challenge, they are most typically motivated by a sense of personal achievement rather than seeking power or affiliation.

I bet you didn’t think of noticing and looking for all the above things when people watching.  If you would like to know more about  this, check out the books below:


Join a Writing Group

There’s nothing that will get the creative juices flowing better than open dialogue with other writers. You can also help each other with proofreading, editing, and even just to bounce ideas off. Many times there are writing contests. These can help you improve your writing skills.

Groups on Facebook for Copywriters:

Freelance B2B Writers

Freeland to Freedom Project website and

Creative Freelancers Unite (facebook) and Wanterful World (website)

Visit the Scene

What this refers to is simply this – if you are writing about a beach then go to the beach to do the writing, or if you are writing about a baseball game then go to one and write. Your visual description will be much better when you “live it.”

Reach Beyond Your Comfort Zone

An image of a chaulk board with "Think Outside the Box" textIf you want to become a really good copywriter, you need to reach out beyond your comfort zone. That’s because if you stay in your comfort zone there is really no challenge to your writing, and therefore no improvement. You also won’t learn anything new when you stick to your comfort zone.

Analyze Other Peoples Writing

Find authors whose writings you enjoy and then analyze them for content, grammar, flow, etc. By doing so you learn from their mistakes and you are far less likely to make the same mistakes.


Writing is one of those skills that actually require focus and concentration if you plan to do your very best. So set a timer for a specified time and write uninterrupted until it goes off. You will be surprised at how much faster you write and how much better your content is.

Know the architecture of your story

You would be surprised on just how many people do not understand their story’s architecture, which is about the same as doing heart surgery by the seat of your pants and without the right training.


There you have it – some of the best-kept secrets for writing better copy and being a better copywriter. Why not put it the test?


I love to receive questions and comments from my site visitors, you may leave your below -shirley

NOTE:  This post contains affiliate links, which, if clicked on and an item purchased, I receive a small commission.

14 thoughts on “How to be a better copywriter?

  1. Stella

    Shirley you have a wonderful way with words, all your articles flows and read so easy.
    Thank you for setting an excellent example!
    I enjoyed reading your blogs, must admit I read quiet a lot.
    Love the obsevation tips, very good and tells you so much.
    Looking forward in reading more.
    Kind regards

    1. Shirley Dawson Post author

      Stella, thanks so much for visiting my site and your kid comments. I enjoy writing most of the time and love it when others enjoy reading what I write. Thanks again. -Shirley

  2. James

    Thanks for sharing such great advice! When it comes down to it, copywriting is a great way to express oneself and to teach others and share one’s passion, and there are just as many ways to learn more about it as their are to use it.

    I have to say I particularly like the ideas of living out what you’re writing and reaching beyond your comfort zone because they both encourage creativity and are great ways to expand one’s mindset.

    Learning from others is definitely some highly practical advice, and something I’m going to focus on doing more of. Keep up the great content! 🙂

    Kind regards,

    1. Shirley Dawson Post author

      James, thanks so much for visiting my site and your kind comment. Best wishes on your own blog site work. Thanks again. -Shirley

  3. Kio

    Hi Shirley. Thanks for the tips on how to be better at writing copy. I actually love to people watch. However, I never thought about watching them to help with my writing. I’d be curious to read an article about your process of people watching and then using that knowledge to write copy.

    Next time I write, I try to channel peoples’ emotions so that I can write more effectively.



    1. Shirley Dawson Post author

      Thanks Keo for visiting my site and your comment. Maybe I’ll try to create and article about using the process of people watching. Thanks for your comment and best wishes. -Shirley

  4. Rick

    I don’t think I am a good writer let alone a copywriter but using some of your tips outlined here I may have a better chance in becoming a copywriter. Thank you so much for sharing your valuable knowledge to those those less fortunate.

  5. marketa

    Hi Shirley and thanks for the great tips. I’ve been wanting to get into copywriting for a while now but not so sure where to start. This is a great help

  6. karen mckee

    Elizabeth i found this very interesting never really new so much about retirement until reading this I have saved this site if you don’t mind.

  7. Elizabeth

    Not so skilled in copywriting but working on improving the process. I will be using some of the tips you listed. I want to say thanks for the excellent advice I was able to get fro reading your article—much success.

    1. Shirley Dawson Post author

      Elizabeth, thanks for reading my article and your comment. I’m glad it is helpful for you. Best wishes on your copywriting journey. -Shirley


Leave a Reply

Your email address will not be published. Required fields are marked *